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    3 Bulletproof Methods to Improve Your SEO and Attract More Customers Online

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    Drew Bolles

    Mar 6, 2023 · 4 mins

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    Are you struggling to attract customers to your website? If so, you’re not alone. Many small businesses have trouble getting their website seen by their target audience. Fortunately, there are several bulletproof methods you can use to improve your SEO and get more eyes on your site.

    Create (Lots of) Custom Content

    Creating custom content is one of the most effective ways to improve your website’s SEO. By creating unique and high-quality content, you can draw in more traffic and improve your search engine rankings. This content can take many forms, including blog posts, photos, videos, and social media posts. The key is to make sure that your content is relevant to your target audience and provides value.

    Once you have created your custom content, it’s important to cross-promote it on different channels. This will help you reach a wider audience and increase your online visibility. For example, you can share your blog posts on social media or include links to your content in your email marketing campaigns. By sharing your content across multiple channels, you can improve your website’s SEO and attract more customers to your site.

    Creating content is very time consuming, but fortunately there are viable solutions for outsourcing the bulk the work. You can hire a freelance writer, or look for a dedicated agency of content writers who specialize in creating content for busy businesses. These teams will go over your business goals and help draft a content strategy that aims to attract the right users to your website.

    Add Your Products to Google and Microsoft Merchant Center

    Adding your products to Google Merchant Center and Microsoft Merchant Center is a great way to improve your online visibility. These platforms allow you to list your products and services for free, making it easier for potential customers to find your business online. If you’re using platforms like Shopify or WooCommerce, you can easily add your products to these merchant centers using plugins.

    Once your products have been added to these merchant centers, they will display on relevant organic searches, often near the top of the page. This is incredibly powerful as these are high-intent users actively looking for a product you carry. You can usually include incentives like free shipping or discounts in the listings, which will help separate you from your competition.

    Nurture Quality Backlink Relationships

    Building quality backlinks is another crucial factor in improving your website’s SEO. A backlink is a link from another website to your site. The more high-quality backlinks you have, the more likely search engines are to view your site as a credible source of information. To build backlinks, consider reaching out to popular, relevant industry websites to see if they would be willing to post content with backlinks to your site (You will often need to provide the article with the backlink; another piece of content that an agency or freelancer can help you create). I often advise business owners to negotiate agreements with their clients to each create website content about the work or collaboration, which can be a win-win for both parties.

    It Takes Time and Effort

    Don’t be discouraged if you don’t see results right away, improving your website’s SEO can be a challenge, but it’s essential if you want to attract more customers to your site. It can be slow going at first, but over time and with the right strategy you will start to see the fruits of your labor. By creating custom content, cross-promoting it on different channels, listing your products on Google and Microsoft Merchant Center, and building quality backlinks, you can improve your website’s SEO and attract more targeted traffic to your site. Happy optimizing!

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