Case Study
Modernizing the digital presence of a 60-year-old institutional trading firm
- Financial Services
Dougall & Associates is a registered broker-dealer and NYSE-Texas member firm that has specialized in institutional equity block trading since 1966. They leverage decades of Wall Street relationships to source liquidity for major money management firms in complex market conditions.
We designed and built a brand new website that better reflects the firm's heritage and expertise, optimized it for search to lift their organic rankings, and set up dependable web hosting so the team can stay focused on what they do best — executing trades for their institutional clients.
The Challenge
Dougall & Associates had an outdated website that no longer reflected the caliber of the firm or its 60-year track record on Wall Street, and weak organic search performance was making it harder for prospective institutional clients to find them online.
Our Role
Bolles Media designed and developed a new website from the ground up, optimized it for search to improve organic rankings, and set up reliable web hosting so the team can focus on trading instead of infrastructure.
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