Case Study

Helping GenePace Laboratories Get Indianapolis Back On Its Feet

  • Jul 11, 2021
  • Healthcare, Medical Laboratory
GenePace Laboratories

GenePace Laboratories is brand new medical lab that was founded to help tackle the COVID-19 pandemic. They are founded and led by a team of physicians, diagnostic experts, and veteran entrepreneurs who came together with the goal to help the mid-west and rest of the country return to normal life safely and securely. They provide accurate and on-time COVID-19 testing, as well as full-service consulting and program management for industries and schools.

We built them a brand new website, created and ran their social media accounts, and drove their marketing and content strategy. We are very proud of the work we did with GenePace Labs!

View GenePace Laboratories website

The Challenge

GenePace had to grow and scale quickly to meet the challenges of the virus. Bolles Media had to be quick to respond to the digital needs of the business, as well as create clear channels of communications for patients and providers.

Our Role

We fulfilled a lot of roles for GenePace as their Digital Marketing and Advertising Consultants. We designed and built a new website, ran social media and paid advertising campaigns, created custom content, fulfilled the role of an IT department, as well as advised the business on direction, goals, and process automation.

The numbers don't lie

  • 5K+Increased unique visitors per month
  • 300+Appointment bookings per month
  • 100%Increase in mobile traffic
  • 6K+Patients tested for COVID-19

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